JTBC has officially announced the cast for its upcoming comedy-series, Virtuous Sales kdrama (working title), set to grace screens in the latter half of 2024. This highly anticipated series features an impressive ensemble, including Kim So-yeon, Yeon Woo-jin, Kim Sung-ryung, Kim Shin-young, and Lee Se-hee.
A fresh take on the 2016 British television series Brief Encounters, Virtuous Sales (정숙한 세일즈) transports viewers to a 1992 rural village in South Korea. Set against a backdrop where discussions of sex remain largely taboo, the drama explores the journeys of four women who venture into door-to-door sales of adult products. The series focuses on their personal growth, independence, and the formation of deep bonds as they navigate societal constraints and find their own paths to empowerment.
Kim So-yeon stars as Han Jung-sook, a once-vivacious beauty queen now leading a modest, subdued life as a housewife. Her world shifts dramatically when financial pressures, such as the inability to afford a new backpack for her son and mounting rent concerns, push her into the uncharted territory of selling adult products. This new venture not only helps her provide for her family but also uncovers a surprising new passion.
Yeon Woo-jin joins the cast as Kim Do-hyun, a police officer with a mysterious past. Originally from the United States, Kim Do-hyun’s rapid rise through the ranks at Seoul’s Gangnam Police Station takes an unexpected turn when he is reassigned to the quieter Geumje Police Station. His background and the reasons behind this move add layers of intrigue to his character.
Kim Sung-ryung plays Oh Geum-hee, a sophisticated woman who, despite her education and previous social standing, finds herself leading a monotonous life following her husband to Geumje. To assist her friend Han Jung-sook, she dives into the world of adult product sales, embracing a more adventurous lifestyle in her 50s than she did in her youth.
Check Out the Virtuous Sales Kdrama Cast Announcement
Kim Sun-young takes on the role of Seo Young-bok, a mother of four struggling with cramped living conditions. Determined to provide her children with their own rooms, Seo Young-bok turns to adult product sales as a means to an end. Her resilience and humour, honed through years of parenting, become her greatest assets.
Lastly, Lee Se-hee will portray Lee Joo-ri, the local “it girl” and single mother managing a hair salon. Despite dealing with unwelcome attention and judgments due to her revealing attire, Lee Joo-ri remains undeterred. Her foray into adult product sales offers her a chance to add excitement to her routine, leading to personal growth and a deeper sense of maturity.
Virtuous Sales promises to blend humour with heartfelt storytelling, offering a unique perspective on societal norms and personal liberation. Keep an eye out for more updates as the premiere approaches!
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