They say making money comes down to two things: hard work and connections. These children of famous actors, models and other entertainment professionals (better known as nepo babies) have successfully leveraged their parents’ fame to build brands that rank among the most successful businesses in their respective industries.
In a survey conducted by Overnight Glasses, these businesses were ranked against one another, and the five that emerged on top were among the most recognizable names in beauty, alcohol and fashion. Kylie Jenner, Gigi Hadid and Hailey Bieber are now leading the list of the top 10 most influential “nepo babies” who are making their mark as entrepreneurs.
All statistics cited in this ranking originate from that study, with some figures estimated using third-party sources.
5. Georgia May Jagger
The daughter of supermodel Jerry Hall and Rolling Stones frontman Mick Jagger, Georgia May Jagger is a co-owner of Bleach London, the color-focused hair brand founded by Alex Brownsell in 2010. Now more than 15 years old, the brand generates an estimated $10 million annually and has cultivated a loyal following across Instagram and TikTok.
This nepo baby turned 34 in January 2026 and is the oldest entrepreneur on this list. Beyond Bleach London, she has expanded her portfolio with May Botanicals, a clean skincare line she launched in late 2023, and was named the British Beauty Council’s Wellness Ambassador for 2025. Bleach London has amassed upward of 965,000 followers across social media platforms.
4. Gigi Hadid
The daughter of real estate developer Mohamed Hadid and former Dutch model Yolanda Hadid, Gigi Hadid launched Guest in Residence in 2022, making it one of the newer brands on the list. The luxury cashmere knitwear label is the only fashion brand to crack the top five and ranks as the second-fastest-growing company online among those surveyed.
Guest in Residence has quietly become a $30 million business — impressive for a brand less than four years old. Despite its short history, the brand has amassed roughly 269,400 followers and reported 100% revenue growth in 2024, with retail stores now open in New York and Beverly Hills. Hadid, who turned 30 in April 2025, is highly influential with younger audiences.
3. Kendall Jenner
Born to Caitlyn Jenner (formerly Bruce Jenner) and Kris Jenner, Kendall Jenner has built a wide-ranging career spanning business, television and modeling. Her entry on this list is her spirits venture, 818 Tequila. The brand is projected to hit gross revenues of $55 million or more in 2025, with a target of 200,000 cases sold for the year, according to CEO Mike Novy, placing it third.
In 2024, 818 achieved 40% year-over-year volume growth while the overall tequila category grew just 2%. With 1.2 million Instagram followers, the brand maintains a strong social media presence. Jenner, also 30, has accomplished a great deal in a short time — though the names above her on the list have managed to do even more.
2. Hailey Bieber
The daughter of American actor Stephen Baldwin and Brazilian graphic designer Kennya Deodato, Hailey Bieber secured the second spot on the list by a considerable margin. This nepo baby’s beauty brand, Rhode Skin, generated $212 million in net sales in the 12 months ended March 31, 2025, according to E.L.F. Beauty. It is a remarkable figure for a label that launched in 2022.
In May 2025, Rhode was acquired by e.l.f. Beauty in a deal valued at up to $1 billion, with $800 million payable at closing in a combination of cash and stock. Bieber, 29, continues in her role as Rhode’s founder, chief creative officer and head of innovation under the new ownership structure.
1. Kylie Jenner
Far eclipsing her half-sister Kendall on the list, Kylie Jenner‘s beauty brand, Kylie Cosmetics, leads all entrants. According to ECDB, Kylie Cosmetics generated $339 million in annual sales in 2024. Though Jenner is among the younger entrepreneurs on the list, she also has the advantage of longevity: Kylie Cosmetics launched in 2015.
Jenner remains one of the most visible figures in the celebrity business. More recently, her relationship with “Dune” and “Marty Supreme” star Timothée Chalamet has drawn significant media attention. “Marty Supreme,” which grossed more than $179 million at the global box office, was shut out entirely at the 2026 Academy Awards — winning none of the nine awards for which it was nominated. Despite the Oscar night disappointment, Chalamet publicly acknowledged Jenner at the 2026 Critics Choice Awards, where he won Best Actor for “Marty Supreme,” thanking his “partner of three years” in his acceptance speech.