On January 13th, 2025, the South Korean girl group GFRIEND Season Of Memories (우리의 다정한 계절 속에) music video was finally released, bringing with it a wind of nostalgia that is making fans cry tears of joy. The song comes with a joyful vibe that is soothing to the ears while the lyrics bring us a smile as we look back into memories that were once very beautiful. And with numerous Easter eggs lying around for fans in the music video, the charm of the song only heightens for fans.
The band debuted on January 16, 2015, with six members- Sowon, Yerin, Eunha, Yuju, SinB, and Umji. Bringing about their own fictional world in their music videos and mini books named A Tale of the Glass Bead, their signature storytelling has been one of the major factors for their immense popularity. While the group has been popular among K-pop fans worldwide, they went on an indefinite hiatus on May 22, 2021, after the contracts of the members expired with Source Music and they decided to not renew them.

Soon, rumours of their disbandment flew over social media until in June 2024, member Sowon cleared that they hadn’t disbanded. Now, the group celebrates their 10th debut anniversary with this music video and fans cannot stop cheering for the group once again. With this, let’s get into the music video review!
GFRIEND Season of Memories MV Review
GFRIEND has been known to bring about wonderful concepts during their active years and they are not disappointing fans this time either. Bringing to us a song that takes us a train ride through their memories of years that were some of their best, this has to be by far one of the best music videos of the band. Starting off alone on the ride only for it to end together with each other, everything about this song is wholesome and heartwarming.
We have to start by talking about the colourful video that has so many hints of nostalgia that we cannot even start counting. Be it the changing scenes through the different train compartments, or the carefully selected props in the background, the arrangement in which the members appear or the rush of memories we see towards the end. Everything about this song is here to hit you with everything that members have got, making you want to cry irrespective if you are a fan or not.

Then there are the wonderful colours in the song that bring in a joyful vibe that soothes our hearts. Highlighting the funky rhythms of the song these colours match the overall tone of the song and the members themselves. Even when it comes to the scene where the members find themselves on the stage, their aura matches with their white costumes, showing off an innocent vibe that they have been known for.
Moving on, we have to talk about the beautiful yet smooth choreography that isn’t too jumpy but just about right. It matches the song so well that even you will take a moment to appreciate the way it goes with the song. Their moves are sweet and flow so well with the song that it mesmerises the audience.
Then there are the lyrics of the song, and if these words haven’t hit you hard then you need to watch the music video again. The lyrics are celebrating the time that has passed away, yet show a yearning and respect for that time. This song is truly celebrating their time together as the members look at each other with a happiness that is undeniable in their eyes. We can see why fans are crying over the song because these lyrics are just that good.

And finally, we talk about the members themselves. They have all hit us with their vocals, proving to us why they are among the most well-known K-pop groups out there. Showing off their high notes and vocals that fir together so well, they are truly celebrating this song together. You can literally feel their love for each other, for the group, and for the fans in their voice and that’s what truly hits the listener today.
Altogether, this song has won the hearts not just of fans but of everyone who listens to K-pop music. It is filled with an enchanting melody that keeps you running back to it.
Watch GFRIEND Season Of Memories MV
What do you think about this song? Let us know in the comments below!
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