On April 29th, 2025, the South Korean girl group FIFTY FIFTY Pookie MV was released, bringing their carefree charm along with stunning visuals that captivate you once the song starts playing out. With a series of confident lyrics and soft dance moves, this song plays out the group’s charms to the fullest, while giving the girlish K-pop vibes that fans cannot stop loving. The song serves as the title track to their comeback album and brings a new side of the members along with a hint of the old.
FIFTY FIFTY is a five-member South Korean girl group under ATTRAKT that debuted on November 18, 2022, with their first mini album The Fifty. The members include Keena, Chanelle Moon, Yewon, Hana, and Athena. Their latest music video is the title track of their comeback album Day & Night, which is the group’s third mini album. Pookie is the title track of the album, while Midnight Special serves as the group’s sub-title track. The other tracks in the album are Adonis, Work of Art, Perfect Crime, and Heartbreak.
The title track Pookie captures the group’s playful charm and vibe that keeps evolving with every new comeback. The group manages to keep their fun, playful charm while bringing something new to the audience, captivating them once again with this comeback. The music video holds many other wonderful details that we will discuss further in this review!
FIFTY FIFTY Pookie MV Review
Right when the song begins, you know that you are in for a fun, vibrant music video that is sure to keep you captivated until the end. The music also matches the overall vibe of the music video, as you see many fun elements that are cheerful, innocent, and cute. Moreover, the dance video adds the final touch to the overall creativity of the music video and completes the vibe of the song in a perfect manner.
The music video has many elements going on, and you can see that, irrespective of the scene playing out around the group, they are keeping the cutesy expressions and movements. Playing out the role of an idol, their expressions hardly change and are absolutely perfect for an idol. In a way, you can see this contrast spell out a message for the viewers that puts them as the perfect performers who are always in a cheerful mood for the audience.
I love how the expressions are kept throughout the music video, and after a few loops, you begin to understand the message better. They are like dolls who are always perfect, no matter what is happening around them. Their true feelings are kept behind the smiles they hold for their audience, as they continue to serve their stunning visuals each day. Their little, cute, and graceful movements are also a part of this act, and they keep it up for all to see.
I have to say, I love the idea that has been put behind this music video, which is so deep and different from the vibrant charm that is presented to us at the beginning of the song. The message is very different from the cheerful song and will push you into diving deeper into the idea that is being presented before us.
This song is subtly playing out a message that makes you amazed by the true genius of the track. I am loving this artistry and am already looking forward to checking out the other tracks of this album!
Watch the FIFTY FIFTY Pookie Music Video!
What do you think about this song? Let us know in the comments below!
Also Read: 5 Beyoncé Cowboy Carter Tour Moments That Made the Launch Brilliant!