Darlings starring Alia Bhatt, Shefali Shah, and Vijay Verma has topped the most watched content chart on Netflix. Looking at the immense popularity of Alia Bhatt’s production debut with her production house Eternal Sunshine Productions, the co-producer, Shah Rukh Khan, with his productions house Red Chillies Entertainment, has decided to release the film in Tamil and Telugu.
While speaking about the same, Gaurav Verma, Producer and COO, Red Chillies Entertainment said, “We had the script of Darlings with us for a while now and through the journey of making it, we decided to make it in multiple languages. The film has a certain landscape which can be adapted very well in multiple languages. The process is on as we speak.” Sharing the idea of changing a bit of the film as per local sensibilities, Gaurav adds, “The story remains the same, but we will localize it. Darlings was a story set in Mumbai, but now, we will create a different world for Tamil and Telugu. We localize the characters and their reactions.”
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Moreover, the Darlings will also mark Red Chillies Entertainment’s entry into the Tamil and Telugu market as a standalone banner. “If given an opportunity, it has been a path we want to walk on. Jawan will be released in multiple languages. To go to the Tamil and Telugu market is not something we will consolidate or have offices there, but it’s going to be on a script-to-script basis. Darlings has the potential, so we are taking it there,” he added.
In his concluding statement, Gaurav said “A lot of people sell off the rights, but we want to participate in the process of taking this story to other languages. We have been associated with the script for 4 years now and we want it to grow in the right way. Of course, there will be language barriers, but we will make sure it’s done correctly,”.
“Very rarely do we come across a film which does well commercially and critically. We are all overwhelmed with the response. It’s good to be at the receiving end,” he adds.
It’s really amazing to see interesting content travelling across boundaries breaking the language barriers. Moreover, the audience will surely wait for the Tamil & Telugu version of Jasmeet K Reen’s directorial Darlings.
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Watch the Darlings Trailer
Watch Darlings on Netflix.
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