After several barren months for the OT7 fandom, the band is coming back together for the BTS 10th Anniversary Project. They have been planning hard and seeing how the ARMY generally reacts. They have tried to come up with their own creative ways to tell them about all the interesting things coming soon for them. Representing their band ethos, they wore colours adjacent to their signature purple, including some wonderful blue pastels.
Looking exactly like soft boys, they decided to go on and share their plans for BTS FESTA 2023. It is a yearly event celebrating their anniversary as a band. The group even shared their timeline on Twitter and other social media platforms, updating all that will be coming soon, leading up to the grand celebration of ten years worth of accolades and milestones. While today was highlighted as the day something would release, they didn’t disappoint.
We see BTS OT7 all sitting comfortably and speaking to each other as if no time has passed. They have shared their ideas in marketing this festive event keeping the BTS ARMY directly in mind. All of the BTS members were given an opportunity to choose from various methods of advertising, including a TV Ad, a billboard, a wraparound ad on a bus, a mural, some convenience store ads and other incredibly creative ideas that they had in mind.
Moreover, this is not the only thing that they seemed incredibly excited to share. As part of their yearly tradition, they will also be releasing a digital single titled Take Two, which will include all their love for the ARMY, the fans that have kept them up and supported them for ten years continuously. They have also decided to include some of the lyrics from this song in their slogans for the advertisements. For now, tomorrow has been kept a surprise, but it is probably because it might be the same day the single is coming out.
While the band members are understandably excited about the coming days, the fans have decided to take this a step further, having the phrase ‘My Seven’ trending, celebrating the comeback after all seven of them make their first appearance together since the military assignments that J-Hope and Jin were on. While some have made it plainly simple that the band is like home for them. Others have shared how this reunion is going to make them cry all over again. This tenth-anniversary photoshoot, the videos and the love pouring in from the community is just the beginning of what BTS FESTA will bring.
However, the only thing left to do was naming this whole campaign. While they created the whole thing from scratch, with the kind of deliverables, the graphics and the slogans, now all that was left to do was to band together and come up with a catchy campaign name. Fortunately, they all landed correctly on AFBF 10. We then see the band members posing wonderfully for the camera, coming up with the most photogenic poses, ready to make this a grand year ahead. After sharing that they want to give the fans a big present, they conclude this eventful video.
Also read: Dear Army: BTS’ Jimin Serves Angelic Vocals in Tranquil Musical Present Before FESTA Celebrations
BTS 10th Anniversary Project Video
Fan Reactions to BTS 10th Anniversary Project
Their love has been so gratifying, that the responses are generally only one or two words long.
Their highly anticipated digital single, Take Two, will be releasing on June 9, 2023, at 1:00 PM KST. How excited are you to hear BTS come back with new music after so long? Let us know in the comments below.
Also Read: 2023 BTS FESTA Timeline: Surprising Lineup to Count Down to the K-pop Septet’s 10th Anniversary