BOYNEXTDOOR has finally made their much-awaited comeback, and with their latest release, Nice Guy MV they’ve served up another slice of their signature sound that continues to grow on me with each comeback. Released on September 9, 2024, as the title track of their third EP, 19.99, this music video is a vibrant and colourful journey through youthful exuberance and playful charm. From the moment the MV kicks off, it’s clear that the group has hit their stride, embracing a carefree spirit that radiates throughout the entire video.
When BOYNEXTDOOR debuted last year, I honestly wasn’t sure where they’d fit into the crowded K-pop landscape. Their music had a funky, fresh vibe, but it felt like it might get lost amid a sea of other groups trying to do something similar. However, with each release, my perception of them has shifted significantly. I’ve gone from mildly curious to absolutely hooked, and Nice Guy is a perfect example of why.
The group has developed a sound that is uniquely theirs—vibrant, energetic, and brimming with a kind of mischievous confidence that I find irresistibly charming. It reminds me of the same charisma that drew me to Block B back in the day, and that’s not a coincidence, considering Zico, the former Block B leader, is producing BND. The resemblance in their energy and playfulness is uncanny, and it’s satisfying to see BOYNEXTDOOR receiving the recognition for their talent that Block B often didn’t get when they deserved it the most.
BOYNEXTDOOR Nice Guy MV Review
Set against a retro-inspired backdrop, the Nice Guy music video is a visual feast. It captures the members of BOYNEXTDOOR in their first-ever part-time jobs as pizza shop employees—a concept that is both quirky and refreshingly simple. The MV takes us on a fun-filled ride through the streets, where they save a pedestrian from a stumble, wink at the camera, and execute flirtatious, playful gestures that make the entire experience feel like a burst of youthful energy. The choreography, too, has this infectious, bouncy quality that pairs perfectly with the song’s upbeat tempo. And those bass and brass lines? They add just the right amount of groove, elevating the track to something both sophisticated and endlessly fun.
What makes the song stand out is its celebration of that unique confidence that comes with being right on the edge of turning 20—19.99, to be exact. There’s a kind of boldness and self-assuredness in the lyrics that feels almost nostalgic. Written and composed by BOYNEXTDOOR members Myung Jaehyun, Taesan, and Woonhak, the lyrics play out like a love letter to youthful charm and the self-love that many of us experiences when we’re on the cusp of adulthood.
It’s playful and flirty without being over-the-top, capturing the essence of that phase of life where you believe you can win over anyone with your charisma. I couldn’t help but smile at lines like “Look at my eyes, look at my line, my girl. You like it??” and “LET’S RIZZ UP ALL NIGHT.” The song perfectly balances quirkiness and sincerity, offering something lighthearted yet strangely relatable.
Visually, the MV plays into this theme beautifully. The members’ personalities shine through, whether they’re grinning from ear to ear while serving up pizzas or playfully teasing each other during the dance breaks. It’s these small details—the winks, the goofy gestures, the almost self-deprecating confidence—that give Nice Guy its endearing quality. The retro aesthetic, with its warm colours and neon lights, adds to the nostalgic feel, taking us back to a time when things seemed simpler, even if we weren’t really there. It’s a clever way to draw in a diverse audience, blending elements that resonate with both younger fans and those a bit older who might appreciate the throwback vibes.
There’s a subtle sophistication in how BOYNEXTDOOR crafts their music and visuals. They manage to tap into universal themes of youth and self-discovery without coming off as cliche. This is why this song is more than just another catchy Kpop track; it’s a statement. The song, and the group as a whole, feels like an anthem for a generation that knows its worth and isn’t afraid to flaunt it. And it’s not just about having confidence; it’s about having earned that confidence through the small, everyday victories and challenges that come with growing up.
Overall, BOYNEXTDOOR’s Nice Guy is a delightful, feel-good track that keeps building on their unique sound and charm. They’ve managed to carve out their niche in a highly competitive industry by sticking to what feels authentic to them. As someone who has slowly but surely become a fan, I’m excited to see how they continue to evolve. If this song is any indication, they’re not just here to deliver the same old flavours—they’re here to reinvent them with every comeback. And that’s what makes them a group worth keeping an eye on.
Watch the BOYNEXTDOOR Nice Guy MV Below
BOYNEXTDOOR 19.99 album is now available on all music platforms.
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