On February 3rd, 2025, the South Korean girl group IVE ATTITUDE music video from their newest EP IVE Empathy was released, fascinating fans with the beautiful song, vocals, visuals and more. With exciting beats, stunning high notes, and lyrics that will leave you intrigued, the song is already becoming one of the catchiest this year. Meanwhile, the music video shows the members spreading love in a loveless society which only amazes us with the smooth way of conveying these feelings in the video.
IVE is a six-member girl group that debuted on December 1, 2021, with their single album Eleven. Consisting of members An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, and Leeseo, the group was formed by Starship Entertainment. The group’s latest EP IVE Empathy marks the group’s comeback this year. With double title tracks- Rebel Hearts and ATTITUDE, the album consists of a total of six tracks among which the others are- Flu, You Wanna Cry, Thank U, and TKO.
This song not only brings a new look to the members in their comeback era but also leaves fans stunned by the teamwork that they are showing off once again. With fans showing their love and support for the song, here’s what we think of the music video! Let’s begin with the review.
IVE ATTITUDE MV Review
Entering a loveless society and preaching love, IVE not only does this very smoothly but also with an attitude that leaves you enchanted by their charisma. The group’s talent has left me speechless in more than one scene in this music video and I cannot deny the magic that has caught me in its bind. The song is not only catchy but also one that makes me excited for the group’s future in the industry.
We have to begin by talking about the vocals of the members that have truly caught me off guard. Especially the high notes that were hit in the right moments which only left me speechless. The effortless vibe that was carried when hitting these notes where absolutely breathtaking and made me want to listen to the song all over again.
Coming to the music video itself, beautiful is all I think about when watching the video. The visuals of the members are truly stunning, but the way this video is captured is a creative genius that leaves me amazed. The smooth progression of the music video is already worth applause, but the way it also brings out the meaning behind the lyrics of the song is what brings the real magic out. The meaning of the lyrics and the plot of the video go so well hand in hand, that we cannot stop talking about it.
Then there are the colours used in the video which show the difference between the loveless society and the change these girls are bringing to it. From blending into society to accepting the oddity that they are in this world and showing it off proudly, the colour schemes are another artistic beauty of the song that I cannot overlook.
And finally, we have to talk about the choreography that’s like the cherry on the cake for fans and viewers. The dance sequences are catchy in themselves and added at the right moments, bringing us to the peak of the magic that’s unfolding in front of us all.
Altogether, everything from the music video to the choreography, and performance of the artists and their individual talents is shining in this video and is perfect to capture more hearts around the world.
Watch IVE ATTITUDE Musi Video
What do you think about the song? Let us know in the comments below!
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