FIFTY FIFTY’s Cupid has become the latest viral sensation, and no one is able to escape it. Only if you are living under a rock so deep, where no life forms exist, you might not be aware of it. Across all social media platforms to the biggest international charts, the group has gone on to become one of the most popular K-pop groups. Moreover, they have come on par with groups like BTS and BLACKPINK in terms of commercial success.
However, let us dive into their ultimate story of fame and understand what led to the song’s infinite success.
FIFTY FIFTY Road to Success
Who are FIFTY FIFTY?
Before getting into the nitty gritty, let us learn more about the group. The South Korean girl group debuted on November 18, 2022, with the extended play The Fifty. The group consists of four members: Sio, Saena, Aran, and Keena. They debuted under the company Attrakt, which is an independent record label.
Without a massive company behind their backs to promote their album or song, it seems like an impossible feat to reach, and they achieved it all with just one song. The K-pop group is not only new, but their company is as well. The quartet is the first and only artist formed under the record label. Additionally, one of the CEOs went on to share that it became extremely difficult for them to debut the group and had to come up with innovative financial plans to support them. Nevertheless, they were able to release the debut album. However, they had absolutely no backup plans to promote it on an international level further.
Social Media
The group and the company solely owe their success to the power and influence of social media. After a random user on Tiktok used the song and promoted it on their account, the song blew up exponentially. The internet instantly fell in love with the song, and it became viral within a couple of days on the platform. It became the second most popular K-pop song on Tiktok, and the rest is history.
After a few days, the song was played by other users on the platform, which eventually turned into a trend. Moreover, the song contained relatable lyrics with an addictive melody that stayed with one, for days.
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Achievements
With a single song, the group made history. They became the fastest K-pop group to enter the US Billboard Hot 100 and UK Singles Chart, doing so within four months of debut. Moreover, they charted almost every single day in Spotify Global Charts and were the first K-pop girl group to enter the top ten of the UK charts. Furthermore, they are the only female K-pop group to join BLACKPINK as the female K-pop acts to have a top 20 hit on the Hot 100 chart.
Watch Cupid by FIFTY FIFTY
What do you think about the group’s global success? Do you think their popularity will win the test of time or are they another quick viral trend? Let us know in the comments below!
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